Omaha, Nebraska
Beauty x Mane
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Maria from Beauty x Mane was just a GEM to work with! She reached out to me with some big ideas for her salon rebrand + boy did we have fun coming up with ideas together! It was so important to Maria to incorporate the overall feeling you get from walking into her salon into her logo. Taking inspiration from her decor and translating that into a logo was key in capturing the essence of her space.
Importance of Icons
An icon or mark in a Brand Identity gives customers a visual to associate the business with. Often, the icon is the first thing someone will notice in a logo.
If you are familiar with my work by now, you know just how much I love sneaking in subtle features with BIG importance. In this case, I wanted the overall shape of the icon to resemble a mirror. Besides the obvious analogy, the purpose of the mirror is to symbolize feeling like the best version of yourself, just like how Beauty x Mane’s clients feel when they walk out of their salon!